SIP to Retire brand kit
=======================

https://branding.siptoretire.com

Folders
  logos/svg   Vector logos (text outlined; open anywhere, no fonts needed)
  logos/png   Transparent PNGs, 512, 1024 and 2048 px wide
  logos/pdf   Vector PDFs for print
  icons       Favicons, app and PWA icons
  social      Avatars, GitHub social preview, Open Graph image, email and sign-in logos
  colors      colors.css, colors.json, colors.ase (Adobe swatches)

Logos
  Primary logo     mark + SIPtoRetire wordmark. Use the reversed version on dark backgrounds.
  Stacked logo     square spaces, banners, print.
  Devanagari logo  सिप टू रिटायर, on Hindi and Marathi pages only.
  Mark             when there is no room for the name (avatars, app icons, favicons).

Rules
  - In running text the name is always "SIP to Retire", with spaces, in Latin script, in every language.
    The one-word SIPtoRetire is the logo only. Never "SIP2Retire" or a translation.
  - Clear space: one bar width of the mark (9/48 of its height) on every side.
  - Minimum size: 16 px for the mark, 96 px wide for the full logo.
  - Backgrounds: Paper, white, Ink, Night or Dhara Teal. Never busy or low-contrast backgrounds;
    the saffron seed disappears on saffron.
  - Don't recolour (teal, saffron or one solid colour only), stretch, tilt, outline or add effects.
  - Saffron #F59E0B is for fills only; saffron text is #B45309.
  - Colour balance: about 60% Paper and neutrals, 30% teal and navy, 10% saffron.
  - Gains and losses always carry an arrow and a sign (▲ +12.4%, ▼ −3.1%), never colour alone.
  - Never pair the name with "retire rich", "guaranteed", "best", "assured" or "advisor".

Colours
  Dhara Teal    #0F766E  rgb(15, 118, 110)
  Deep Navy     #1E3A8A  rgb(30, 58, 138)
  Saffron       #F59E0B  rgb(245, 158, 11)
  Ink           #0F172A  rgb(15, 23, 42)
  Slate         #475569  rgb(71, 85, 105)
  Mist          #E2E8F0  rgb(226, 232, 240)
  Paper         #F8FAFC  rgb(248, 250, 252)
  Drop Teal     #14B8A6  rgb(20, 184, 166)
  Light Teal    #2DD4BF  rgb(45, 212, 191)
  Mint          #5EEAD4  rgb(94, 234, 212)
  Saffron Text  #B45309  rgb(180, 83, 9)
  Night         #0B1220  rgb(11, 18, 32)
  Gain          #15803D  rgb(21, 128, 61)
  Loss          #B91C1C  rgb(185, 28, 28)

Type
  Inter (headings 800, body 400-600, tabular figures for amounts) and Noto Sans for Indian scripts.
  https://fonts.google.com/specimen/Inter · https://fonts.google.com/noto

Contact
  contact@siptoretire.com

© SIP to Retire. All rights reserved. For use when referring to SIP to Retire.
